The AMD Alliance International strives to bring knowledge, help and hope to individuals and families around the world affected by Age-related macular degeneration. Their mission is accomplished through:
- Generating awareness and understanding of age-related macular degeneration;
- Promoting the importance of education, early detection, knowledge of treatment and rehabilitation options; and
- Preserving vision and improving the quality of life of individuals affected by age-related macular degeneration.
In support of its mission, the AMD Alliance International has developed an aggressive international awareness campaign, focused on seniors and their caregivers, encouraging seniors to have their eyes examined; mobilized the medical community, insurance industry, and key governmental decision-makers to recognize and support AMD as a health priority; and supported the efforts of Alliance member organizations in countries throughout the globe – with a wide range of tactics from international research, Web site and hotline development to collateral support, consumer and trade shows/speaker’s bureau and educational campaigns.
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